One Big Problem: The Worlds #1 Search Engine Is Not The Worlds #1 Social Network

Google just made a big, bold move and integrated Google+ profiles into their search results.  Yesterday, Google launches Personal Results,Profiles in Search, and People and Pages, new features of its core search product that mark the real beginning of Google’s social search era.

It looks something like this:

The big problem with this is that Google, the worlds best place to search and find information, is assuming my Google+ profile is the most relevant social profile about me and so it should be surfaced first.  Well, I will tell you this:  It’s not.   I rarely (if ever) update Google+ with links, updates and information.   LinkedIn, Facebook, and Twitter are better representations of me and my interests.

Sorry Google.  You are not my default social identity.

When Google+ launched months ago there was a strong reaction around the fact that we don’t need another social profile to keep updated.  There are already too many and this fact still remains true today.  Interestingly, I have seen less Google+ requests lately than I did last fall.

I bet this is the same for millions of other people.  I bet more people keep Facebook, Twitter and LinkedIn updated and informed than their Google+ profile.

Am I correct?

@jnickhughes

2 thoughts on “One Big Problem: The Worlds #1 Search Engine Is Not The Worlds #1 Social Network

  1. Same goes for myself, Nick. LinkedIn, Facebook, Twitter and my Blog should rank much higher because I add much more content to those social networks. With that said, Google gets to do what they want because they are Google. They kind of run the show right now…Not saying I agree with their tactics, but it is what it is.

    -Terence

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