Seconds Chosen To Provide Mobile Donations For U.S. Capitol Christmas Tree

We are pleased to announce Seconds has been chosen to power mobile payments for the 2012 U.S. Capitol Building Christmas Tree.  Yes, the one that travels across the country on a truck and is put on display in front of the capitol building in Washington D.C.  That one.

This past spring, wildfires burned more then 100,000 acres of land and more than 600 homes near Colorado Springs and Fort Collins, Colorado. In addition to destroying homes, these fires severely damaged critical watershed areas that supply water for the cities of Fort Collins and Colorado Springs. They also damaged critical habitat for wildlife and fish in the region.

Seconds was sought out by a Colorado non-profit called ChooseOutdoors and the National Forest Service looking for a dynamic mobile/text payment system to help raise money for restoration of the thousands of acres destroyed in the fires.  They were very clear they wanted it to be as smooth and quick as possible to complete since people will be standing outside during festivities and if wanting to make a donation, they should be able to with a mobile device.

I told them “No problem.  Heres how it works: People simply text a numerical dollar amount to the phone number. For example, texting “5” will instantly send back a link to quickly complete a $5 payment using a credit card or bank account. Payments can also be made on the desktop or mobile web by visiting getseconds.com and searching for the tree.”

That’s it.

You can learn more about the U.S. Capitol Christmas Tree here.  From the press release (full press release below):

People are encouraged to give what they can – even $5 or $10 – to help restore their country, whose deteriorating forest conditions place America at a growing risk of forest fires. “Our team wondered how many dollars can we, as a nation, raise to help restore the forests during the holidays,” said Nick Hughes, CEO of Seconds. So the goal became to raise at least $25,000 for restoration of the very forests many of us make our back yards. “All money raised will go to supporting work crews and acquiring materials needed to replant riparian vegetation, stabilize stream banks and re-plant trees lost in the fires,” said Jeff Olson, president of Choose Outdoors.

Please take a moment out of your busy day and give to the tree.

Seconds Powers Mobile Donations For U.S. Capitol Christmas Tree Campaign

The U.S. Capitol Christmas Tree now represents much more than an old holiday tradition

SEATTLE, WA – November 1st, 2012 – Seconds, the company enabling quick payments using mobile devices, is announcing their have been chosen as the payments provider for a holiday donation campaign associated with the Christmas Tree standing in front of the U.S. Capitol Building.

This past spring, wildfires burned more then 100,000 acres of land and more than 600 homes near Colorado Springs and Fort Collins, Colorado. In addition to destroying homes, these fires severely damaged critical watershed areas that supply water for the cities of Fort Collins and Colorado Springs. They also damaged critical habitat for wildlife and fish in the region.

Seconds is announcing today they have been selected to help ChooseOutdoors.org and the U.S. Forest Service with the Colorado Forest Fire Restoration Challenge Fund, in association with the 2012 Capitol Christmas Tree project. The U.S. Capitol Christmas tree will be cut from Meeker, Colorado and driven across the country starting November 6th, touring more than 30 cities before being decorated and put on display for the holidays in front of the U.S. Capitol Building in Washington DC.

People are encouraged to give what they can – even $5 or $10 – to help restore their country, whose deteriorating forest conditions place America at a growing risk of forest fires. “Our team wondered how many dollars can we, as a nation, raise to help restore the forests during the holidays,” said Nick Hughes, CEO of Seconds. So the goal became to raise at least $25,000 for restoration of the very forests many of us make our back yards. “All money raised will go to supporting work crews and acquiring materials needed to replant riparian vegetation, stabilize stream banks and re-plant trees lost in the fires,” said Jeff Olson, president of Choose Outdoors.

To donate, simply text a numerical dollar amount to the phone number 303-502-5858. For example, texting “5” will instantly send back a link to quickly complete a $5 payment using a credit card or bank account. Payments can also be made on the desktop or mobile web by visiting getseconds.com and searching for the tree.

“It’s an honor to be chosen by the U.S. Forest Service and ChooseOutdoors.org as the payments platform for this special event. Our goal is to encourage people to give any amount they can during the holiday season to help improve the health of our land”, says Hughes. All participants from the winning state will be placed in a drawing for two tickets to next year’s tree lighting ceremony in Washington D.C.

Give up a latte, gain a forest. Our nation’s forests are in critical condition and need our help to restore their health. Imagine what Americans can accomplish by simply giving up one holiday latte and gifting that $5 to the forest. Funding for restoration and public education are just a few of the ways we can decrease the chances of devastating fires – saving homes, neighborhoods and possibly lives. “We are thrilled that a Colorado forest is providing a gift to the nation and hope that it will assist in educating the country about forest health and restoration” said Jerri Marr, supervisor of the Pike and San Isabel National Forests.

For additional information on how to support or help with efforts, contact Jeff Olson at jeff.chooseoutdoors@gmail.com or Nick Hughes, CEO of Seconds at nick@getseconds.com.

About Seconds

Seconds enables any device holder to send or accept payments, whether through the web, mobile web or a quick text message. They believe the payment experience should be as quick, simple and intuitive as sending a text message. Founded during the fall of 2011 in Seattle, the original idea was to enhance mobile ordering and commerce for small local businesses. After pilot tests proved both merchants and customers just want the payment experience to be completed as fast and easy as possible, they decided to only focus on the mobile payment experience. They have a vision of any individual being able to interact and transact with any merchant in the world, holding any device they wish. Currently they hold office space in the recently opened SURF Incubator in downtown Seattle.

Seconds Was Just Given A HUGE Holiday Gift, And It’s Not Even Halloween Yet!

Christmas is still more than 2 months away, but we are already full of holiday cheer.  We have been chosen to be a part of a large holiday tradition, putting Seconds payments on the national stage and changing the trajectory of our company forever.

What it is?  Can’t tell just yet.  But I can tell you it’s not proving mobile payments at Macy’s.  And it’s definitely not a Starbuck’s payments deal, Square already go that one!  Stay tuned for more details in the next few weeks.

But let’s just say Square can’t do what Seconds is about to do.

Valuable Lessons Learned In The First Year As A Startup CEO

About a year ago I was approached by a stranger and was asked to join a Seattle startup.  This stranger, my soon-to-be-cofounder, asked me to take the CEO role in the startup, which unfortunately was named Order SM but eventually became Seconds.

I remember it clear as day.  We met at a coffee shop in the Greenlake neighborhood in Seattle and chatted about our similar ideas on local and mobile commerce.  We both believed all the current options on the market were missing the boat, releasing bloated products and not making the mobile ordering/payment experience any easier than it was online or over voice on the phone.

I was much obliged and we immediately got to work, paving the way to release our first product.  It has now been more than a year since this fateful day and I feel it’s as good of time as any to review some lessons I have gathered through my first year as CEO of a fledging startup.

You will be underestimated

First thing to understand as a rookie – your peers, the media, investors and the rest of the industry will underestimate you.  This is a fact of life and was nothing new to me.  “He’s just a guy who was a personal trainer for god sakes.  What does he know about technology?”  Better get used to these types of reactions if you are trying to do anything out of the ordinary.  I don’t fit the traditional mold of a tech startup’r.  I look different than the rest.  I my degree doesn’t align with what we are doing.  To them, I a lost bet.  Although it’s frustrating at times to hear this, I have no problem being the underdog.  I would rather be doubted and exceed expectations than be heralded and ultimately disappoint.

It’s tougher than they say

Starting a company is definitely one of the most challenging things you will ever do in your life.  It’s especially difficult if you did not study at an IVY league or Stanford university, graduate with a CS degree, come from a family of great wealth, get hired early on by Google, Facebook or Microsoft, have a sizable exit from a previous company or any other notable event investors look for when evaluating startups.  No, my team and I have none of the above.  Yet here we are a year later, still creating great products and building an exciting company.

Be prepared to be challenged more than you ever have in your life.   You will be challenged physically.  You will be challenged mentally.  You will also be challenged psychologically more than you ever thought possible.  You will ask yourself why you are doing this and to what cost is it worth.  Challenges technically, socially, professionally and financially will string you out way past what you ever thought you can deal with.

You will also give up more than you ever thought.  Going without pay for pretty much the entire year has been humbling, to say the least.  You might even come face to face with the very things you take for granted each day – the roof over your head, the car you own, public transportation just to get to the office, enough food in your stomach so you don’t starve.  imagine what I think when I walk past beggars and the homeless nowadays.  Not only do I not have $1 in my pocket to give them but also, why would I give them a dollar when they are just sitting there asking for a handout?  Maybe if they were offering a service or working towards something positive for society I might think differently.  I understand the harshness of my thoughts but it’s the same standard I hold for myself.  Add value to get value back.

This is the road less traveled and indeed it’s much tougher than they say.

VC’s and Investors will lie to you

Unfortunately, investors will lie to you.  They will tell you straight to your face they are interested, want to learn more and actually want to invest.  This, most likely, is a lie.  Why?  Investors want access to the most information possible for the least expense, and will lead you on for months before they let you down with a “you’re just a little early for us but stay in touch.”   This is bullshit and you don’t have to take it.  Just cut to the chase as early as possible, tell them what you are looking for and that you are not going to put up with any BS.  Let them know you call the shots in these conversations, and it’s a privilege they are talking with you.  Ask them to get on the train or risk being left behind.  In fact, not cutting to the chase as early as possible shows investors you are naïve, at which point they will exploit the fact for all its worth.  Trust me, I did this too much and now regret wasting my time and energy on something that was not going to happen at the time.

Remember – if you are the one approaching your odds are slim to none.

Leadership is required from day one

The day I agreed to cofound this company and become CEO of Seconds I told my then cofounder:

“If I am CEO than the buck stops at me.  There will be no power struggles, disagreements and other crap that breaks up promising startups.  The CEO is the ultimate decision maker and will have final say, no matter if I hold the position or anybody else.  Agreed?”

I believe this initial conversation set the tone for the company, a tone that has remained solid to this day.  Clear leadership, from the CEO onto others in different roles within the company (technical, design, product lead) has been established and follows a predictable path.  If an issue or disagreement forms, we talk it out as a team and determine what feels like the right decision.  Ultimately, when all perspectives have been heard heads then turn to the CEO where everyone believes the right decision will be made.

Building a great team takes time

I wrote about building teams previously, focusing on filling complimentary roles within the team.  The way things tend to happen in a startup could be summarized by the words “controlled chaos”.  People come and go.  If your vision is intoxicating enough, you will attract people that want to help out.  Problems arise when people realize it will be harder work than originally thought, so some will split.  At that moment, you will find out who is serious and who isn’t.

It takes time and energy to find the right talent for the right job.  The initial founding team helped prototype the concept and get an initial product into the market.  A full year into existence, Seconds now has a whole new team (besides myself and Brent) working on the next phase of Seconds, which requires slightly different skills and talents.  I have never been more confident about our team – as well as more proud of the work we have done in the last month.  It’s okay to have a fluid team if the product is moving forward.  At some point stability will be found.

Building a great product takes time

Just as building a great team takes time, building a great product takes time.   You must be comfortable with timely, constant iteration and waiting patiently as your tests reveal valuable results.  Recently I commented on our evolution of Seconds:

“We launched the earliest version of Seconds about a year ago, under a different name and clearly aimed at a different customer segment.  The product was buggy as hell and to be honest, a bit embarrassing.  But that’s the point of an early release, isn’t it?  It does you no good to have an idea without a product others can touch, taste and see.  We knew we needed to get something into end-customers hands ASAP if we were going to receive any feedback – feedback that actually led to our next iteration.  I consider it lucky we were able to have a team willing to quickly put out a buggy product and gain much needed feedback.  In fact, we created that luck by committing to releasing immediately and listen to the feedback.

We refused to be boxed too narrow in the beginning, and it has paid off tremendously.  A year ago, we were a text ordering system for local restaurants, struggling to fit our solution to their non-obvious problems.  This winter, possibly millions of people will be using Seconds to make donations to an important cause with a few quick swipes of their finger.

It’s more fun than they say

I am sure you are thinking to yourself about how crazy and interesting of picture the above paints.  All in all, I am having the time of my life and I believe any startup founder needs to be doing the same.  Why on earth would put yourself through such madness if you didn’t enjoy the process?

I though I was just working hard on starting a cool payments company, yet I have learned more about myself in the last year than in the past 30 years of my life.  Deep down in the founding core of any company you will find a root motivation within every founder called personal discovery.  Of course they want to make worldwide impact and maybe even create great wealth for themselves and their shareholders.  But what they don’t talk about is the journey of personal discovery the are currently on, the one that takes them deeper into their psyche and will only make sense decades later.  I find my current journey fascinating simply because most people don’t have the courage to dive this deep.  I consider myself one of the lucky ones.

Are we a little crazy?  Yes.  But as a classic Apple commercial so adamantly starts:

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes…

 

Startup Growth Requires Making Your Own Luck

Great things don’t just appear out of thin air.   You have to nurture and cultivate them over time into what you envision as your dream company.

That, my friends, is the secret to startup success.

Yes, you have to build a solid product.  You will need to attract great technical talent.  You also need to have enough user engagement and financial capital so you don’t end up in Startup Death Valley.  But even if you have all that in your favor, luck is still required if you want to succeed.

Luck gives you the breaks you desperately need to go from a no-name into household name.

Seconds has been given an amazing opportunity to drive payments for a nationwide holiday event.  I will provide more detail as the event nears but suffice it to say this lucky opportunity is only possible because of what we have done over the past year.

It definitely didn’t appear out of thin air.  Day by day over the past year we made it happen.

Launch early

We launched the earliest version of Seconds about a year ago, under a different name and clearly aimed at a different customer segment.  The product was buggy as hell and to be honest, a bit embarrassing.  But that’s the point of an early release, isn’t it?  It does you no good to have an idea without a product others can touch, taste and see.  We knew we needed to get something into end-customers hands ASAP if we were going to receive any feedback – feedback that actually led to our next iteration.  I consider it lucky we were able to have a team willing to quickly put out a buggy product and gain much needed feedback.  In fact, we created that luck by committing to releasing immediately and listen to the feedback.

Speak loudly

Not surprising, I like to write.   Also not surprising, I like to write about Seconds and payments in general, on this blog as well as others more well known.   For a number of reasons, I believe this is why we are in the position we are in now given we have only been around 12 months.

If you search Seconds, we come up fourth, above the fold, right below a Wikipedia entry for the time interval and a few links to a movie also titled Seconds.   This is huge, as early feedback on the name was something akin to “great name, but how are you going to be found in Search?  Pretty tough huh?”  Well, that’s where writing comes in…. the more links to a website the more “relevant and valuable” it is in the search index algorithm.   I have no idea how many links are pointing to Seconds but it’s quite a few, based on how many articles I have written as well as how many others have written about Seconds.  This tactic also has helped Seconds gain media attention a lot earlier than other startups in the same situation.  At least we had something written about us and our vision the media could go off of, even if it’s from the founding team.

Founders need to speak loudly about what they are doing.  If you don’t, why should the media?  Getting your word out and better positioning your product are a few ways to create your own luck.

Spray widely

Discovering product market fit is probably the most challenging task for an early stage startup.  It’s one thing to sit at the white board and determine your products are meant for __(whatever)___ market; it’s a whole other ballgame once you get outside the office and try to grow a customer base in that market.  Not so easy…

Seconds is a payments system, a mobile focused one at that.  Amazingly, almost every industry and market vertical handles payments in one way or anther.  This poses both a great opportunity and a large problem.  The fact that our larger market is HUGE is quite the opportunity.  The challenge is trying to serve everyone right out of the gate, which is pretty much impossible.  So we spent the last 8 or 9 months spraying our message quite wide, gaining attention from a number of customer bases.  Some turned out well.  Some did not.  But the incredible thing is we have continued to learn from each and every customer discovery conversation, resulting in refinement of our pitch, company positioning and – at times – the very essence of our product.  Ultimately, this practice led to a few very promising markets ready and willing to run with Seconds.

We refused to be boxed too narrow in the beginning, and it has paid off tremendously.  A year ago, we were a text ordering system for local restaurants, struggling to fit our solution to their non-obvious problems.  This winter, possibly millions of people will be using Seconds to make donations to an important cause with a few quick swipes of their finger.  Everyone wants their payment experience be easier and more enjoyable, especially when making a quick donation.

Are we lucky?  I would say yes.  Did we create this luck?  You bet. You can’t sit on your butt and think the world will come to you.  If you want the world, you need to go out and get it.

Startup Death Valley: What It Is And How To Get Out

I’m sure a large number of teams reading Techcrunch or other tech blogs right now are in the same situation my company found itself recently.  It probably goes something like this: you have a startup, a product, users and a maybe little revenue.  You are growing month over month but really you aren’t where you want to be.

Most likely you are answering questions with reflexive responses such as “well, we are just testing some assumptions right now” or “we’re heading in the right direction, just need a few more engineers on the team.”  Or, how about this one, “oh, we’re still in stealth, you could call it alpha…”

Give me a break.  Quit lying to yourself.

To put it bluntly, you are in Startup Death Valley.  And you need to get out as soon as possible.  If not, your startup will certainly die.  It might make you feel better knowing Death Valley is where most startups end up – not quite done but definitely not making anything happen.  If you do feel better thinking you are not alone, you are most certainly destined to fail.  Finding yourself in Death Valley is scary and should result in only one question: “how long until we’re dead?”


You and I know it wasn’t always this way.  Not too long ago your team was driving forward toward a goal, excited as hell to be at the office until midnight or later hammering away to the launch your latest concept.  And you absolutely knew, once you launched, millions of users were going to flock.  Revenues were supposed to grow.  Investors were most definitely going to call you back.

And then… Crickets.

Now, it’s become a lot more difficult to get out of bed.  You’ve noticed it’s not as exciting to load up the email or go into the office, and definitely not as fun to field questions about your startup.  Reading all the media out there you just wish you could be on the other side, reaching milestones and attracting investment dollars at record levels.  But you’re not.  You get up each day wishing things would be different instead of actually doing anything about it.  In a word, you are complacent.

If this is how you are feeling, you are currently in Death Valley and have little time left.   So, how do those select few companies – the ones gaining all the attention and money – get out (or stay out) of Death Valley?

First and foremost, they make their own luck.  They pick up the dice and roll them again – quickly.  They get out by putting it all on the line and betting the company, just as we did recently.  Oddly, when faced with inadequate growth too many startups just keep heading blindly toward danger only to drive right off the cliff.   This is, quite literally, insane.  They are not self aware enough to sense what needs to change, when, and how fast.  The ability to sense market shifts and adjust accordingly is an incredible skill that can be found in all of the successful founders, especially ones the ones you don’t find in Death Valley.

Without going into detail about my startup, here’s the playbook we just used to redesign and deploy a brand new product within a month’s time, reviving our company and paving the way for a whole new market opportunity.  If you are a founder or early employee of a stagnant startup, maybe this playbook will help you too.

Make a commitment to change
The first step is to determine what you are going to do and how you will go about it.  To get clear on those issues, you need to take an account of what you have or have not accomplished up to this point.  This requires a long and painful look in the mirror by the founding team, revealing truths that will hopefully save the company.

Has your vision changed since the last big development?  What has the larger market and your existing user base told you since your last product release?  What features are engaging users on the existing product?  What is not engaging and not being used.  Point blank, what’s not working?   What assumptions were proven true and what didn’t pan out?

Then it’s pretty simple – keep what is working and throw away what doesn’t.  Really, just scrap it.  In our experience it was smarter to cut the fat and trim features rather than just add new ones we thought might work.  For a number of reasons we actually decided to rebuild rather than make additions to existing codebase.  Contrary to popular belief, this is more challenging than it sounds.  Why? Inherently, humans tend to be scared and freeze when making drastic changes on things they spent long periods of time working on.  It all comes down to our natural fear of change.  This is no truer as an employee of a Big Co. than as it is as a startup team reviewing their V1.0 product.  The reason is we fear change.  Yet, this is exactly where we found ourselves with our product – growing but not growing very fast. Ultimately, we decided we weren’t scared of the consequences since we knew if we did nothing, nothing would change.  Actually, that’s not true.  It would have been the end of the line since “good enough” is actually not good enough in the big leagues.

State it VERY publicly
Almost nothing gets done until there’s a deadline.  Although dates set internally are the start of it, they are only as good as your team’s integrity.  Unfortunately, it’s way too easy to fudge on commitments when they are loosely agreed upon between a few team members in a private meeting. Fully committing to a new product release required establishing a public event and trying it to our new product.  To make it even more drastic of a commitment, we also stated this publicly and promised a large group of people they would be using our system, the very product that wasn’t yet built. This was really the only way to move the needle.  Similar to launch parties, larger public commitments set solid deadlines teams must respect.  In fact, DEADline is a great word since that is what you will be if, in fact, you don’t meet it.

Do whatever it takes to deliver
Staying at the office until wee hours of the morning, having intense discussions of where buttons and other little details should be placed, and not spending time with friends or family because a deadline is fast approaching, these are all signs you are doing whatever it takes to make things happen.

The biggest sign: you are more afraid of not delivering and failing in public than anything else in the moment.

We found ourselves performing at levels we hadn’t reached in quite some time, if ever.  The last few weeks were a blur, and we didn’t sleep at all the night before our release, not because we were excited like Christmas Eve, but because we HAD to deliver.  Although not amusing at the time, the moment media was suppose to go live (6am EST) announcing our latest release, our site was actually down.  How fun!  Even more challenging, throughout the entire launch day our system was incredibly buggy due to a DNS change and other small issues.  Yet I was as proud as any startup CEO could be watching our entire team set aside all other distractions, doing whatever it takes to push out a successful new release.

The lesson here is simple – without a predetermined public commitment connected to a larger event we would never have pushed ourselves as hard as we did.  We would have stayed in Death Valley, remaining complacent like the other 90% of startups out there.   We smartly made a commitment others outside our organization could hold us accountable and expect us to deliver on.   It was very risky.

Yet, through the very late nights and stressful moments an awesome feeling started to emerge:  Damn right, we will most definitely make this happen.

image via Flickr user Michael Ransburg.

What I Learned At DEMO 2012

The DEMO conference, held each year in Silicon Valley, has been home to many successful product launches over the last decade.  I was honored to be in attendance this last week in Santa Clara and it did not disappoint.  For those who aren’t familiar with DEMO, it’s an event where scores of startups have 6 minutes to present their product on stage.  At the end, a few awards are given to winners voted by a panel of investors and journalists.  The trip was actually the winning prize from the SURF Incubator pitch competition we won in June.  Before I go any further I want to publicly thank SURF Incubator for the opportunity and I hope we represented you well.

Although we didn’t present or pitch on stage I definitely had a great time.  Here’s Ray Kurzweil speaking on what he see’s as the future of technology.  Things are about the get crazy cool and I’m very glad I was sitting there that day!

The event – one I won’t forget for a number of reasons – was notable, tiresome, and educational.  We spoke with a number of other startups and were shocked at how strong our pitch has become, even to other entrepreneurs.  It’s pretty cool to see others grasping your concept and actually wanting to use it themselves and integrate within their offering.  The trip in itself was very travel intensive, which takes its toll on you mentally and physically.   We spent way too many hours on public transportation, that’s for sure.  But the biggest thing that stuck with me was how much you can learn by just observing people.  As I closely watched the presenters, I noticed a few things that I feel are not covered enough in the media, lessons us “early stage” founders desperately need.   I realized by following a few simple principles any founder can successfully demo their product and impress an audience.

Passion

The truth is, as an attendee watching all the DEMO’s you get quite restless and bored.  This is natural when you are indoors seeing 75 companies parading across the stage throughout the two-day event.  As a presenter, you must understand people are drawn into passionate communicators and distaste anything boring or monotone.  I watched most of the presentations during the event, and I was struck with how many presenters lacked expressive passion for their concept and cause.  They might have had some really cool tech but I wouldn’t have know it by how little they expressed their excitement.  Maybe they were nervous or something, but for whatever reason they did not positively influence me on what they were trying to DEMO.

To me, as an attendee, if the presenter did not elicit belief and passion as they spoke about their product, I tuned out.  It became background noise and monotone distraction to me and my iphone.  You think I am alone?  Occasionally I would glance around to the crowd only to see most attendees face lit up with some sort of device in front of them.  This is something all presenters should not overlook.  Today, you need to give people a reason NOT to grab their phone and play with it.  The best presenters were passionate in the right way, and helped me become passionate about their concept, albeit even for just a few minutes.  It’s notable to mention EVERY award winner passed my passion test.

Poise

In addition to passion, presenters must employ a great deal of poise when on stage in front of hundreds of people.  This is challenging yet probably the most important aspect of public speaking.  Face it, people are very superficial and if a presenter doesn’t come across comfortable, collected and confident the audience will immediately judge negatively.

The presenters that most impressed me were the ones that came across the most comfortable, confident and collected.  In a word, they were very poised onstage.  They told me, through their non-verbal cues, “I am the expert on this subject at the moment one the one you should be listening to.  Our market leading product is one you definitely need to check out.

Unfortunately, a few of the presenters actually froze on stage and forgot what they were going to say.  This is not a good outcome, especially when being onstage in front of investors and media could result in great fortunes for you and your company.  The result, for me as an attendee, was I didn’t really understand what they were doing (in addition to feeling really uncomfortable).  The result for them, probably very little investment leads.  Whatever it takes, speakers must get prepared!

Relevance

Great product demo’s lead the audience on a journey of discovery into insights and personally useful information.  If not, it’s a waste of six minutes of a person’s time and attention (yes, this is what we all are thinking).   The successful demos all encorporated concepts or illustrations that instantly became relevant to me and others in the room.  One of the startups, StressFriend, has released an app plus wristwatch called Bandu that monitors your current level of stress and displays it in real time on the smartphone app.  Not only that, it maps my stress areas on an interactive map so I can see where I am stressed and where I’m calm.   It’s awesome, and something our society really needs so we can all just chill out!  During their demo, they actually had a drill sergeant come out from behind the stage, yelling and screaming in the face of one of their team members in the audience.  On the big screen, they showed his stress levels changing in real time.  Indeed, they were one of the award winners.  The relevance here is obvious; we all are stressed, we all hate raging people and we all felt it at that moment.  They brought it home!  You gotta believe very few people in the room were messing around on their phone or tablet during their presentation.

Winning pitch competitions can be the difference between gaining media attention and millions of investment dollars… or not.  It doesn’t have to be that difficult, you just need to follow a few major principles.  First be a passionate communicator so the audience feels you and your cause.  Second, be confident and have poise on stage in front of the crowd.  Lastly, no matter your product you need to present a story in which everyone can relate.  These three simple things will go a long way to help with your next demo and hopefully launch your startup successfully.

Seconds Releases A New Mobile Payment Experience Perfect For Any Device

“We believe anyone, holding any device, should be able to make a payment in Seconds”

The mobile payment landscape is becoming more complex and confusing each day, with various apps and hardware requirements obstructing consumers’ ability to simply make a payment with their mobile device.  For Seconds, my startup, this growing problem presented an opportunity to build out a payment solution allowing anyone with a mobile device to actually complete a payment.

Today, Seconds is announcing the release of our new payment system, which enables any device holder to send or accept payments, whether through the web, mobile web or a quick text message.

“Shouldn’t all mobile devices be able to make a payment?   “We believe the payment experience should be as quick, simple and intuitive as sending a text message.”

The Seconds web experience starts with a simple search bar asking you “who do you want to pay?”  Payments can be made by searching name, email, twitter @username, phone number and possibly location, if they are not in the system there will be an option to send a quick invite.  If you find who you are looking for, you then just enter an amount and hit pay.

That’s it.

The new payment interface is the start an interesting direction we are steering towards…. the merging of Text, Search and Payments.  It’ll be exciting to see how it’s used and where it will go from here, especially with a merchant’s ability to create keywords and auto-transactions.

The text experience is really where it becomes clear how swift payments should actually be with a mobile device. Merchants on Seconds have the option to upgrade to a Text-Enabled account for $5 per month, including a new Seconds phone number and the ability to create keywords. This allows merchants to deploy keywords with corresponding dollar amounts.  Whenever an individual sends a keyword to the merchant via text message, an instant transaction occurs.  It also opens an efficient new communication channel between merchants and consumers.

Quite a few of our payment experiences are outside the ‘dongle card swipe on a mobile device in a small café’, what we mostly read about in media today.  I see an emerging mobile opportunity not in traditional retail outlets but involving the other various and bothersome payments we deal with on a daily basis.

One can imagine how nice this will be for payments like rent, donations, settling with a friend, school and sports payments, clearing out a bill, paying the plumber, gardener, or personal trainer… quite frankly, all the other frustrating payment experiences no one has seemed to fix.”

In fact, Seconds has partnered with Seattle non-profit Vittana specifically for this launch.

In conjunction with a Seattle startup event/launch party to be held this Friday night, Seconds is powering mobile donations in support of Vittana and their mission to fight poverty through micro-loans to developing world students.   They wonder how much can be raised on this launch day?

Try Seconds now and help Vittana fight poverty.

Text “Vittana5” or “Vittana10” to (206) 538-2901 and donate that dollar amount in Seconds.

Any individual, organization or business can become a merchant and accept payments within a few minutes.  Merchants are walked through creating a free account and quickly connecting a card processor.  Text-Enabled accounts are available for an upgrade of $5 per month.  Seconds charges a flat rate of $.50 per transaction, not including normal processing fees (2.7% + .30) if a merchant is accepting credit or debit cards.   Also available are cash payments via Dwolla, once an account is connected and a bank account is attached.  Dwolla fees are a maximum of of $.25 per transaction (instead of the higher credit card percentages) and are a very attractive option for Seconds merchants. Consumers incur no costs when making Seconds payments.

Lift Off… In Just A Few Seconds

…6… 5….4….3…2…1…

WE HAVE LIFT OFF.

This is exactly what I am feeling right now as we prepare for our latest release.  And it’s a huge release.  In fact, it’s a company defining release and will launch us into brand new territory.  It involves a Seconds launch event Friday night in Seattle, with hundreds in attendance.  It involves national press coverage.  It has involved weeks of (almost) all-nighters from the team – blood, sweat and tears.

It, by all regards, has been the most challenging but exciting time of each one of our lives.

It also involves a hell of a lot of dev work on the product.  We basically rebuilt Seconds from the ground up, keeping what worked and threw away the unnecessary.  At the time, I didn’t think we could make a more streamlined payment experience, but we did!  This could be taken as blasphemy, but the Seconds payment experience is unlike any other.

If you are are a frequent reader you know we have experienced growth each and every month yet we were struggling to onboard new customers/find the right market.  Based on that situation, during this summer we decided it was time to expand what was working and remove what wasn’t.

If it’s on or after Sep 28th, check Seconds out now!

Here’s a run down of our changes.

1.  We stripped away much of the old merchant experience, it was too clunky and confusing and have drastically redesigned the experience from the ground up.  Seconds is truly a new age payment system, built mobile first. 

2.  We realized the payment experience must be available to everyone (device agnostic), available and functional anywhere the consumer finds themself (proximity agnostic) and merge together communication and transaction for a quick but complete commerce experience.

3.  We created a clean interface for both individual and merchant accounts, easily usable and quicker to complete a task.  The product is even leaner than before and in my opinion, way more potent.

4.  The Seconds experience starts with a simple search bar asking you “who do you want to pay?”  You can make payments by searching name, email, twitter @username, phone number and possibly location, if they are not in our system there will be an option to send a quick invite.  If you find them, you then enter an amount and click pay.  That’s it.  The new interface is an interesting direction we are leaning towards…. The merging of Search and Payments.  It’ll be exciting to see how this will be used and where it will go from here, especially with merchant’s ability to create keywords. ☺

5.  We reimagined what “accepting payments” meant, and have now placed the opportunity one click away from a general Seconds user.  Basically, anyone can instantly upgrade to a “merchant account” if they want.  The cool thing is merchants are users by default, so they can make payments as well as accept them.

6.  We split payment acceptance in two options: a web only account (people are only able to make payments to that account via the web) and a text enabled account (involving both the web and messages sent via text/keyword based payments).  Web only is free.  Text enabled is $5 per month.  All merchants are charged $.50 per transaction through Seconds.  We believe the free monthly option will be a big winner and help increase merchant account creation.

7.  Creating a merchant account and accepting credit card payments can happen in just a few minutes – all on a mobile device if necessary.  It’s truly an amazing experience.  This was not the case just a week or so ago – a recent discovery of a new payments partner is going to open doors previously unimaginable.

8.  Based on these changes our margins are becoming even more awesome.  We enhanced how we are facilitating credit card payments and digital cash payments to create not only a better merchant onboarding but a better overall business.  This is huge and will allow for a nice cashflow in the short term as we get going.

9.  We have decided to focus Seconds on the college/University/Greeklife student market.  We have been told over and over how desperate they are for a sleek payment system where mobile users can quickly make a payment on the fly when they need to.  There is also strong interest in non-profits and donation collections for the same experience.  These two markets have one big thing in common: the payment is the product, in the sense there’s typically no physical product to be served.  This is where we’ll start and should get some strong growth from there.

Below is just a few of the events on our calendar:

Sep 28th – Media Launch of new Seconds payment system

There will be solid media coverage of the launch of our new system.  Sky’s the limit.

Sep 28th – Startup Crawl Fights Poverty

I have organized an event for the startup Seattle community and which will double as a launch party.  It will be a great night, should grab some exposure for Seconds and you are definitely invited if you are in Seattle.   https://soentrepreneurial.com/2012/09/18/the-seattle-startup-crawl-fights-poverty-september-28th-at-5pm-rsvp-now/.

Oct 1st – 3rd. – DEMO Conference

We will be down in SF for the DEMO conference, the trip we won during the SURF Incubator pitch competition.  It will be fun and we’ll be working on meetings and connecting with people there.  If you are in SF, please connect with me.  @jnickhughes.

Oct 16th – 18th –  TwilioCon

Twilio (the platform we use for communications) has invited Seconds to be a part of the event, one of a select group of startups to demo/highlighted during the event.  TwilioCon will be an awesome time for Seconds to get some solid attention from other startups, users, investors and media.

Soon – Dwolla partnernership

Dwolla will be making some big announcements and they have asked us to be associated with the event.  More on this soon!

What Happens When You Merge Search Into Payments?

This is the main question asked internally at Seconds as we are working on a huge redesign of the mobile system.

Google has shown users are quite intent when searching for specific brands and products, that is why adwords is such a strong business.  The problem is the declining user experience.   The amount of time and number of clicks between the search and the purchase completion is growing.  Often times it can take numerous minutes and scores of clicks or finger swipes in order to complete a simple task such as making a quick payment.

Today, time is money.  A mere second, just a fraction of our life, is precious and valuable.   Anything that wastes it, in my opinion, is not worth doing.

Seconds was created to speed up the payment process, especially on the mobile device.  It removes all the excess layers and allows the essential functions to be completed as fast and as secure as possible.  Seconds was created to give time back to the customer.

That’s why we recently started looking at how to provide the best (read quickest) payment experience on the web.  We stumbled upon an interesting discovery, merging Search and Payments into a rich user experience.

Who do you want to pay?

Imagine being met with this statement… what do you do with it?  You could simply search a person, business or organization’s name and Seconds could find them based on our database or Facebook and other open graphs.  Same for twitter @username.  Using phone number, you could find them on Seconds or if not, invite them with quick text.  Same with email, either they are located or invited.

Once the recipient is located on Seconds, you simply enter the amount and make a payment to the merchant.  You also have the ability to see what they are offering (via keywords) and the prices associated.

Keywords offer the most intriguing possibilities of the future of search and payments. Imagine searching Pizza, Sandwich or Mariners on Seconds and being able to find something close by and quickly make a payment.

Already, Seconds allows merchant’s to create any number of keywords with dollar amounts associated.  Anytime a repeat customer sends the keyword to the merchant’s Seconds number via text message, a transaction instantly takes place.  Notice how the repeat experience can bypass what would at this point in the commercial relationship be considered a time waster.  An instant payment via text – it’s magic.

Yet the resulting data – keywords indexed and the inherent value associated – is the strongest future prospect.  Seconds indexes those keywords so indeed, they are also searchable.  This opens up a vibrant and rich search commerce experience void of the millions of worthless links Google provides us today.   The problem with Google is the deluge of information has muddled our user experience.  It takes me longer to search, find and make a purchase than I would like, which in the end frustrates me.

Its time Search was rebuilt with deeper purposes in mind, outside of indexing the entire world.  There’s just too much data and links out there to satisfy any user experience.

As Seconds grows and more merchants engage with the system – be it larger brands or smaller sole proprietors – there’s a massive opportunity to build out a more tightly focused commerce engine, one built with mobile at its core.   In this new engine, not only do merchants create an open avenue for people to pay them as easy and quickly as possible, but they now are able to be found via search on a system specifically built for payments and commerce.

Yes, some very interesting possibilities are available once payments and search merge as one.  Possibilities that, quite frankly, I have no idea what would look like right now.  We know this is only the beginning but the foundation being set down right now has very interesting future prospects.  Look for Seconds updated payment system to be released at the end of September, we believe you will be pleasantly surprised.

The Seattle Startup Crawl Fights Poverty, September 28th at 5pm. RSVP NOW!

Hey Seattle, it’s that time again!

Here’s your chance to mix Seattle startup life, a little food and drink with an opportunity to help fight developing world poverty. This year’s Startup Crawl has partnered with local non-profit startup Vittana in support of their vision to break the cycle of poverty by facilitating micro-loans to students in developing countries.  Host venues will graciously provide alcohol (and non-alcoholic) drinks as well as tasty snacks and a damn good time for us attendees.  All I ask: How much good can we do in one night as a Seattle startup community?

In lieu of an entry fee we ask you choose to donate any amount you feel appropriate should you decide to have any food or drink.  Even a $25 donation can go a long way!  You may do this upon registration or during the event with Seconds, our local Seattle startup providing mobile payments.  ALL PROCEEDS FROM THE NIGHT WILL GO TO VITTANA.

The event will be in the form of a progressive party, with each host providing their choice of snack/beverages.  We will start at approximately 5pm with SEOmoz as the first host venue.  After an hour or so the group will move on to HasOffers and finishing out the night at Vittana.   Thanks in advance to our host startups, it should be one heckofa night and a great opportunity to check out your digs!

Note: last year this event sold out so you better jump on the train now!

RSVP HERE.

Date: Friday, September 28th

Time: 5pm and later

Cost: Free entry, but we encourage donations if you want to drink 🙂

Stop 1: SEOmoz – 5pm

119 Pine St., Suite 400
Seattle, WA 98101

Stop 2: HasOffers – 6pm

2220 WESTERN AVE
SEATTLE, WA 98121

Stop 3: Vittana – 7:30pm

617 Eastlake Avenue #203
Seattle, WA 98109

What Every Entrepreneur Thinks Before They Even Lift Their Head Off The Pillow

“No way, You Can’t Quit Now”

I’ve said it before and I’ll say it again: this founder thing is damn tough.  Not a day goes by do I not think about how much easier life would be if I just quit and went back to a measly job trading hours for dollars.

It sounds so nice, doesn’t it… get a job where I have no real responsibility, just show up, go through the motions and every two weeks have money automatically deposited into my bank account.  Clock-in/clock-out and then go hang with friends and family, gleefully spending the money I didn’t work very hard to earn.

If that was the case, the basis of my employment would be how close to the status quo I could lie, just making sure I don’t screw anything up.

Oppose this to the radical idea of pursing excellence in myself and the things I create.

Yes, it’s tempting to go take the easy road like so many others do… so many whom most likely are way more in touch with reality than am I.

The thing is I am not wired that way.  As crazy as it seems to be, entrepreneurship is so much more than status quo, hours for dollars and not screwing up.  Entrepreneurship is about embracing the unknown and challenging yourself to overcome seemingly insurmountable challenges, all this with little or no support and resources.  Basically, an entrepreneur is a magician creating something from nothing.  And trust me, most challenges we face seem insurmountable.  These aren’t just “where’s that piece of paper again?” or “I wonder if my boss will let me go on that vacation I have been thinking about?

That’s child’s play.

Not a day goes by where I don’t think about the consequences of my decision to forgo income (in my own company or with another job opportunity) for the opportunity to do something most people are afraid to do.    Think about what would happen to you and your life if one day your paycheck just stopped showing up in your bank account.  It takes courage, vision, strategy and a bit of stubbornness to make it as an entrepreneur.  And because of those requirements, most don’t.

Also, quitting is the worst possible option at this time.  Quitting not only validates all who doubted but it also flushes everything I’ve worked for and have equity in.  It flushes it right down the drain.  Not only would I be broke but I would have nothing to show for it.  I can’t let that happen.  I won’t let it happen.

All this goes through my head before I even raise it off the pillow each day.  Although things are tough at times, I count my blessings –  family, friends, business partners, God and all other greatness in my life – allowing me this opportunity.   Not everyone has what I have around me.

The amazing thing is how great of position Seconds is sitting in right now.

  • We just experienced our 8th month of continuous growth, month over month.  We have never seen a down month and don’t intend to.
  • We are just about to release a new version of Seconds, one where it will be much easier for you and I to use and experience the value.   It’s gonna blow your socks off.
  • We are throwing a big charity party at the end of the month involving a number of area startups as well as donations (via Seconds) to local non-profit Vittana in an effort to fight world poverty.
  • We are attending DEMO Conference at the beginning of October, a conference which will be full of founders, executives, investors and media.  This is the event we won a trip to earlier this year at the SURF Incubator pitch competition.
  • We have been asked to go back down to San Francisco mid-Oct to be a part of a select group of startups in attendance the TwilioCon, a conference put on by one of the tech platforms in which we have built our system.  They want us to demo Seconds and showcase what we have built with their communications technology.
  • In conjunction with our release, we will be rolling out across local colleges and universities for Seconds to be used to easily collect payments in students’ college and greek life.  First one starts at the end of September and we’ll be systematically spreading across numerous campuses throughout the year.

Given all that is good about where Seconds is heading, a few bad days/weeks/months personally will not be enough to push me over the cliff.  I suppose someone or something is trying its best to persuade me to give-in and give up.  If that’s the case, they are going to have to do much better than they are now.

No way, you can’t quit now… you gotta get up and go make it happen.

It’s Amazing How Much Technology Negatively Affects Our Leaders

As a lifelong student of Leadership, I’m sure I look at certain people and situations a bit differently than my peers.  When observing those at the helm of large or small tech companies, others might think genius or insanely wealthy where I tend to look for greatness or Leader.  All too often, and to my disappointment, I end up with something like “hmmm leader… not so much”.

The current state of Leadership in the tech sector has recently come to my attention as mini-crises seem to occur daily.  Wall Street this, tech companies that…  the rising turnover at executive levels of various companies.  These all definitely point to something not quite right at the top and everyone’s pointing fingers and playing the blame game.

And as it is with everything, it all comes down to leadership.

Look no further than Groupon and Zynga for real life examples. They are perfect studies of what happens when there is a clear lack of leadership.  Both companies are in free-fall with no end in sight, and both are now seeing early investors, shareholders (even founders) cashing out before it craters to rock bottom.

Coincidence?  I don’t think so.  Surely I don’t blame a founder for wanting to secure their future after years of hard work, but based on recent actions the lack of faith is clear as day.

Why all the focus on Leadership?  Well, I recently stumbled across one of the most incredible articles on the subject, Solitude and Leadership, originally a lecture given by William Deresiewicz to a class at the United States Military Academy at West Point in October 2009.   I can only imagine what it must have been like in the room that day, reading it now still yields a strong sense of how important leadership means to our military.

But as I read the article something unsettling occurred to me: are we, as an industry, giving Leadership its due respect?  Are we adequately preparing individuals to lead organizations, some numbering in the tens of thousands?  Or are we inadvertently focusing on the wrong skills and placing the wrong people at the front?  These individuals may be highly intelligent, top of their class, technically oriented and gifted with the ability to communicate with machines, but do they embody basic abilities to connect, communicate and lead others on a human level.

Accomplishment doesn’t necessarily mean people are adequate to lead.  Highly qualified people can have a CS degree from a top school, be a grifted engineer, and had the foresight to be a co-founder of a startup or previously earned millions from a well placed bet.  All those things make for a successful individual, but they have nothing to do with understanding the principles of leadership.  High tech and human interaction are pretty much opposite sides of a broad spectrum.

To put it bluntly, are we appointing the wrong people only to see the ship go sideways?

To viscerally grasp quality Leadership, one has to have a deep understanding of human motivation, psychology and sociology.  Basically, a leader must inherently know what makes people tick, and why.   The dynamics of human nature is one of the most challenging arenas to master, its more art than science.  There’s no formula or equation to use when approaching another person in the heat of the moment.  It takes awareness of the situation, yourself and the other person – all at the same time – to best handle a tense or high pressure situation.  Some people naturally posses such talents and can handle things with ease and grace.

And some don’t.

I believe this is where well intentioned but misplaced individuals fail promising companies.

The entire article gripped me, full of lessons and anecdotes on how we need to review the basics of human nature and leadership.  But a few things jumped out at me I want to share with our community in hopes it can help get our leaders back on solid ground.

Solitude is true leadership

It’s quite interesting how Deresiewicz refers to solitude as true leadership. How can time alone bring clarity to thoughts and ideas, leading to better leadership?  To find out, a simple glance around will give some perspective.  If you look around you will notice most people tend to be excellent sheep.  They flock around, listening to and following others, and are ultimately way too distracted “climbing the greasy pole of whatever opportunity they are after at the moment” to actually think clearly.

In short, rarely does anyone actually take the time alone to think for themselves.

“I find for myself that my first thought is never my best thought. My first thought is always someone else’s; it’s always what I’ve already heard about the subject, always the conventional wisdom. It’s only by concentrating, sticking to the question, being patient, letting all the parts of my mind come into play, that I arrive at an original idea. By giving my brain a chance to make associations, draw connections, take me by surprise. And often even that idea doesn’t turn out to be very good. I need time to think about it, too, to make mistakes and recognize them, to make false starts and correct them, to outlast my impulses, to defeat my desire to declare the job done and move on to the next thing.”

Leaders would do themselves (and their followers) justice by simply taking more time alone to think independently.  Only by letting all parts of the mind come into play will they arrive at an original thought.

Deresiewicz believes we have a crisis of Leadership in this country.  “What we don’t have is Thinkers.  People who actually think for themselves – independently, creatively, flexibly, strategically.”

And he is absolutely right.  What we need is better thinkers, independent thinkers.  True leaders are able to take the time to think things through for themselves, and then have courage to make decisions even when those decisions are not popular but in fact the right thing to do.  Courage to think and act independently – for the right reasons – is what Leadership is all about.

Learn to think for yourself

To think clearly and independently a Leader must remove themselves from distraction and influence.  And when I say distractions, I mean all of them.   Today, more than ever, leaders are so bombarded with interruptions via email, texts, social networks, employees, bosses, media, etc… it’s no wonder they can’t gain any clarity of thought.  And studies have proven people do not multitask effectively – at all.   In fact, multitasker’s pretty much suck at everything they are doing when they are engaging in numerous activities at once. Various studies have shown multitasking only further distracts the individual and can actually impair ones ability to think clearly.

This is why I believe Twitter and Facebook, fascinating as they may be in our world today, are killing our ability to actually think clearly and independently, taking with them our uniqueness and innovation as collateral damage.  We’re now all dopamine feigns, searching for the next high pumped directly into our veins via short tidbits and chunks of useless information.  It’s like we are all now thinking in short tweets…  And according to Deresiewicz, this is not good:

“Here’s the other problem with Facebook and Twitter and even The New York Times. When you expose yourself to those things, especially in the constant way that people do now—older people as well as younger people—you are continuously bombarding yourself with a stream of other people’s thoughts. You are marinating yourself in the conventional wisdom. In other people’s reality: for others, not for yourself. You are creating a cacophony in which it is impossible to hear your own voice, whether it’s yourself you’re thinking about or anything else. That’s what Emerson meant when he said that “he who should inspire and lead his race must be defended from travelling with the souls of other men, from living, breathing, reading, and writing in the daily, time-worn yoke of their opinions.” Notice that he uses the word lead. Leadership means finding a new direction, not simply putting yourself at the front of the herd that’s heading toward the cliff.” (Emphasis mine)

A.  Constant.  Stream.  Of.  Other.  Peoples.  Thoughts…  No wonder we are having problems thinking for ourselves.

When was the last time you found yourself in the solitude of concentration?  How about being lost for hours because you were so damn focused on working through a challenging task you forgot about time?  It’s probably been a while due to all the chiming and dinging of gadgets stealing from you any time alone or peace of mind.

Maybe unplugging for a certain amount of time each day or week is exactly what you need to progress your life.  It’s amazing to realize that without solitude—the solitude of Adams and Jefferson and Hamilton and Madison and Thomas Paine—there would be no America.

Quality Leadership and technology are inversely correlated

As a society I fear we have become too distracted by the “efficiencies“ of technology we have lost sight of how to actually lead effectively.  The problem is the more we use technology the less we actually communicate with people.

Great leadership requires mastering humans, not machines.  It requires face-to-face communication (not Instant Messaging or emailing) so the leader can gauge a person’s non-verbal cues and adjust their delivery accordingly.  Leaders must be able to read an individual simply by looking into their eyes, studying their facial and body movements to decipher what that twitch or brow raise might mean.

To become a better leader, simply use technology less and spend more time with your people.  But beware, it takes an all-encompassing person, someone who is emotionally stable and can handle being outside their comfort zone as they address challenging issues with someone possibly less stable.  During a though conversation, you must be able to hear them out and handle their objections in a way that, in the end, results in saving the face of the company and everyone involved.

One of the best ways to determine if you are cut out to lead is to ask yourself “do I actually like talking to people?”  It’s a simple question but the answer tells a lot.  Indeed, intelligence is required to be a leader, but it’s people’s emotional intelligence that makes them great leaders.  Daniel Goleman, in his industry-leading work on emotional intelligence and leadership, writes:

” My research, along with other recent studies, clearly shows that emotional intelligence is the sine qua non of leadership. Without it, a person can have the best training in the world, an incisive, analytical mind, and an endless supply of smart ideas, but he still won’t make a great leader.

To be sure, intellect was a driver of outstanding performance. Cognitive skills such as big-picture thinking and long-term vision were particularly important. But when I calculated the ratio of technical skills, IQ, and emotional intelligence as ingredients of excellent performance, emotional intelligence proved to be twice as important as the others for jobs at all levels.”

It’s obvious by now the above description of a leader naturally fits certain people and naturally dismisses others.  My suggestion is two-fold.  First, as leaders we do a better job of identifying naturally gifted individuals and place them in their appropriate positions – be it a leadership position or not.  And second, we realize the slippery slope of technology on which we are currently standing, how it affects our interactions with others and understand if our leaders fall they will surely take us down with them.

Disclaimer:  It took me a number of attempts to finish this article, as I had to check my email, send a few tweets and see what my friends were up to on Facebook.  I know… I’m working on it too!

Café SURF: How A Startup Incubator Turned Tech Hangout In Less Than A Year

The Seattle startup scene just gets better by the day.  One of the coolest things to come out of Seattle this year has to be SURF Incubator, which opened in April and is now home to more than 40 startups.

Yes, there are other startup spots in Seattle (ones where I have thoroughly enjoyed spending my time), but the progress SURF has made in less than a year is staggering.  Over the last five months they have grown from just a glitter of an idea into a strong argument for the tech startup epicenter of Seattle.

Not a week goes by where something’s not happening in their massive office space.  They’ve thrown a raging launch party, hosted entrepreneurs from 23 countries, facilitated a number of members to join forces and become cofounders, hosted various meet-ups and weekly tech gatherings, and let’s not forget the frequent and tasty happy hours!

Community-supported space for digital startups

SURF is dedicated to advancing the ideas and passions of technology-focused entrepreneurs.

I believe the vision of SURF founder Seaton Gras and Director Neil Bergquist for a better startup experience is the main reason SURF is seeing such awesome adoption.  That, and the fact that paying an arm and a leg for office space is pretty much a non-starter for most early stage startups.

Entrepreneurs around the world can be more productive when they collaborate and have access to a broad network of business and technical resources. Working at home or in a coffee shop makes it difficult to gain exposure to fellow subject matter experts. It’s also hard to maintain momentum or gain any serious traction.  SURF can reduce the barriers of entry by providing flexible and affordable space with a robust community of resources. This reduces entrepreneurial risk and enables startups to operate incredibly lean.

Realizing people love hanging out at SURF, today they are announcing their latest concept, Cafe SURF.

Entrepreneurs who may not be ready to lease office space and typically work in low-cost locations such as coffee shops or local cafes now have another option.  SURF Incubator just created its own cafe inside the incubator’s 15,400 square foot facility in downtown Seattle and has opened it up to the public.

SURF is building the cafe to help integrate the startup ecosystem thereby helping entrepreneurs collaborate with one another and engage with the various support resources available at SURF Incubator.

Highlighting the technology and companies built within their walls.

The thing is, Café SURF isn’t your ordinary coffee shop. With the contributions of resident startups, Café SURF is Seattle’s first tech-focused, fully self-serviced coffee bar. Patrons pay just $50 per month and receive unlimited coffee, 100Mbps internet access, and designated work space.

Additionally, food and tea are available for purchase via Seconds, my company and a SURF resident startup, which deploys a text-based mobile payment system. Café SURF members can also provide feedback to the management through a text messaging comment service provided by another SURF resident; Talk to the Manager. Thanks to the various technologies from SURF residents such as Seconds and Talk to the Manager, Café SURF will be sustained as a fully self-serviced operation.  SURF has also partnered with local coffee roaster, Caffe Vita to help establish the cafe.

Café SURF members may attend open office hours with investors, mentors, and SURF Incubator’s corporate partners who provide counsel and startup services. This startup centric cafe is anticipated to become a central link for innovation and networking within Seattle’s technology community.

The technologies and services being integrated into Café SURF are outlined below:

Seconds – Deploying a text-based mobile payment system.

Talk to the Manager – Text message comments to the SURF Café management

Knotis – Online marketing, advertising, daily-deal promotion

Imaginative Design – Creative work

Equilitree – Logo and SURF Café page design

Best Practice – Space design and architecture planning

Caffe Vita – Coffee

Do You Have These Talents Needed To Launch A Startup In Today’s Crazy Climate?

Im my latest article on x.com’s devzone platform, I talk about the ins and outs of starting a company in today’s climate.  The article covers the specific attributes founders’ of startups tend to possess, as well as 5 steps to starting your company once you have made the decision. (hint, it starts with quitting your job!)

Below are five talents found in the StrengthsFinder, from the book Now Discover Your Strengths, that when combined, create a pretty clear picture of the founder archetype.  Check and see if you possess the unique talents found within most startup founders?

1. Activator
According to the StrengthsFinder, “People strong in the Activator theme can make things happen by turning thoughts into action. They are often impatient.”

Do you tend to JFDI?

2. Adaptability

According to the StrengthsFinder, “People strong in the Adaptability theme prefer to ‘go with the flow.’ They tend to be ‘now’ people who take things as they come and discover the future one day at a time.”

Can  you adjust and adapt to ever changing circumstances?

3. Strategic
According to the StrengthsFinder, “People strong in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues.”

Are you studying the market and identifying where the puck is going?

4. Discipline
According to the StrengthsFinder, “People strong in the Discipline theme enjoy routine and structure. Their world is best described by the order they create.”

Can you get up and work every day until the job is done?

5. Focus
According to the StrengthsFinder, “People strong in the Focus theme can take a direction, follow through, and make the corrections necessary to stay on track. They prioritize, then act.”

Can you break down your vision into the necessary parts and then just focus on getting to the first mile-marker?

You will find more detail in the article so be sure to read it to grasp the depth of starting a company in today’s hot startup climate.

Read more > How to Launch a Startup in Today’s Hot Entrepreneurial Climate

General Zuckerberg’s Last Stand

Is it me or is there a growing concern about Facebook’s murky future?  Oh wait it’s not just me.   To make matters worse, current employees now seeing their net worth drop each day, are blatantly being encouraged to stay the course by both their boss and the media.  Facebook’s mounting challenge seems to be worrying a lot of people lately, and the more I read the more I see everybody has their own opinion.

Well FWIW, here is mine.

As Facebook’s General, Mark Zuckerberg famously said:  “we don’t build services to make money; we make money to build better services.”

Mark would do Facebook Nation a solid by finally acknowledging ads annoy people and are not a “service” to users.  Ads might have worked as Band-Aid revenue generation during infancy and adolescence, but now they are proving insufficient as the company matures and struggles in it’s transition to mobile.

First, I have a bone to pick with advertising and why it should not be the future of Facebook.  The main problem with advertising is not rooted in inadequate technology; it’s rooted in the fact that it doesn’t actually add value to you or me.  Ads are meant to interrupt our natural pattern of thought in an effort to imprint a commercial message on the neurons of our brain.  An imprint that, in fact, I wasn’t wanting or I would have sought it out first.

Simply put, ads are an annoyance of life.  Ads are peddling at its purest form and humans have an inherent distaste for peddlers because the act reeks of desperation.  Innovating around ads won’t help either.   Trying to squeeze as many ads as you can in front of people, even deceivingly placing a friends picture on the ad to trick the user for a measly click won’t change the fact that ads suck.  And it doesn’t matter if we can develop a quasi-cool concept like “Pre-Ads” similar to the “Pre-Crime” concept in Minority Report, it will still be a net negative on our society.

(On a side note, propositioning people to buy things they may not be able to afford could be why our country finds itself in the precarious situation we are in today.  But I digress…)

Yet I am no Pollyanna, suggesting Facebook immediately turn off advertising entirely since this is the main revenue source, but they need to find a new self, and quickly.  Mobile is becoming the primary means of access for a growing number of users and Facebook is in desperate need of a long-term solution if it’s going to be a viable business.

So with that behind us, I sure hope Facebook can turn their attention towards more fruitful business models.

My answer: Add value to the consumer, not the advertiser.  Because Mark, I’m afraid under your leadership the servant is quickly becoming the master.

Adding Value To Users
So what does “add value to the consumer” actually mean?  Adding value means making what I do each day, as a consumer, easier and more pleasant to complete.  The success of any product or service lies is the richness of value it creates for me, as a consumer.  Early on (and arguably still true today) Facebook added much value to life by connecting us with our friends.  And that was all nice and neat back in the day before social networking became commoditized.  It’s become clear Facebook needs to stand up, rediscover, redefine, and re-institute a business model around the value it creates in its users lives.

So rather than ads – which I will continue to dodge and evade like the plague – why not focus on commerce, payments, purchases and creating value with the resulting data?  Why not, since Facebook already has my identity and interests all figured out, make my life as a consumer easier and more efficient rather than further interrupted?  I would appreciate things like saving me time, saving me money, helping me understand more about myself and my purchasing habits and then aid me in putting that information to work?  Help me identify where I buy things and why?  And maybe identify what brands I am attracted to and which ones I stay away from?

Further, Facebook could then quickly assist me in accessing specific brands I respect and usher in repeated interactions/purchases for me.  These are the things that matter to us as consumers.  These things help us better manage our lives.  And believe me, I would use Facebook more if it added more value to my life.

Again, we hate ads… but we like buying stuff!   A subtle but HUGE difference lies between those two concepts and if Facebook can dig deep enough into why there’s a difference they will discover the answer is found within the delta.

General Zuckerberg needs to plot a game plan for Facebook that is not only a sustainable but growing future as a business.  A number of business models – outside of the traditional “lead generation” advertising we’ve come to despise – are possible.  Here’s just a few focused on adding value to the everyday consumer.

Payments
The world is rapidly going mobile and an incredible opportunity is looking Facebook right in the face.  They have almost one billion identities of people around the world.  Amazingly, these Facebook users are also consumers who pay for things. And I bet if you polled a large enough subset of them about their online/mobile purchasing experience they would tell you much is to be desired.  I often wonder why we need to plug in the same damn information (name, phone number, card number, email address, physical address, phone number, billing address, first born, mothers maiden name, etc.) again, again, and again, again and again… and again, just to buy something on a website with Facebook connect sitting right there!?  I bet Facebook already knows that information about me…

This “revelation” is not lost on Facebook and they have already been dabbling in the digital payment experience over the last few years.  But something seems amiss.  Recently stated quarterly numbers show payments flattening due to people rapidly shifting to using the site from mobile alone, or at least spending a lot more of their time on mobile than desktop where it shows more ads.  Ah, there’s that damn mobile device again!

So with the Zyngapocalypse upon us, most are wondering what comes next.  My view focuses on tying a mobile experience into our consumer experiences, namely real world payments and transactions.  It all comes back to consumer ID and expediting the payment experience.  Yes, I am talking about the same trillion-dollar market Square, PayPal, LevelUp and many others including my company Seconds are aiming to re-create.  Using the device we carry with us all hours of the day – the very same device we are always logged in as a Facebook user – these emerging business are actually adding value by solving a problem and making life more efficient.  More importantly, they figured out a way to make money while not annoying us!

Donations and Giving
A mobile payment doesn’t just mean buying a latte with my phone.  Donations, giving and social gifting are another potential home run for Facebook payments, since these are transactions people want to talk about and share with friends.  Donations are unique in the fact that the desired outcome is to influence others to join us and make a similar purchase.

So how big is this opportunity? Charitable giving is a $300 billion market, and Facebook would be wise to understand greater than 2/3 of that total – more than $200 billion per year – was given by individuals or household donors.  In fact, gifts from individuals represented 73 percent of all contributed dollars.  Wouldn’t it be great if we had a quick and easy account from which to give to our favorite charity without having to plug in those damn credit card numbers or be required to mail a check that we don’t have, (kinda like a pay button?)

It will be interesting to see what they do with Karma, the social gifting business they purchased the day of their IPO.  Social gifting and quick mobile based donations present a very promising opportunity and the Karma acquisition could be a beachhead to the milestones Peter Volgel predicted, where Facebook’s revenue from payments will double every year for the next five years.

Social Commerce
Finally, a low hanging fruit example for Facebook is the often propagated but yet to be commercialized social commerce concept.  If you think about it, it seems as if we are still in the stone age of social commerce, and have been for years now.  Facebook has been around for almost a decade and before that we had Friendster and Myspace.  What most don’t realize is how close we actually are to merging social and commercial actions, by simply talking about products and purchases with our friends.

How many times have you read a Facebook update from a friend, for instance, saying something like “I just saw ____ and it was the best movie I’ve ever seen.  Or what about the posts that show off a new car or recently purchased clothing?  Those posts, in a small way, are the beginnings of social commerce.

I discovered one startup in particular, Note Social, seeming to be gravitating towards all the ideas of value I bring forth above and from the looks of it they are just about to launch their solution.

Social commerce will usher in a totally new shopping experience, by sharing things such as a new purchase or a cool new movie you are influencing your friends’ commercial interests, which can quickly turn into another purchase.

Commerce taking place on and off Facebook, utilizing the social graph they built over the last 8 years, could be another huge business for them.  Imagine if they charged a 20 or 30% fee on any purchases within the platform?  With a half a billion daily people interacting on the site each day, that’s quite a bit of potential revenue just from social commerce relationships.

So Facebook and General Zuckerberg now stand at a crossroads.  Looking left, they hang onto advertising and hope people can deal with more unwanted interruptions on a smaller screen, leading to Facebook’s demise.  Looking right, they peer down a road full of potentially new and innovative social commerce businesses, ones which actually add value to users and possibly a brighter future.

It’s your move General.

When Good People Do Nothing Innocent People In Africa Don’t Get Clean Water

“All that is necessary for the triumph of evil is that good men do nothing.”

This is a favorite quote of mine from Edmond Burke.  Read it again, it speaks volumes and absolutely drives me as I go about my life.  It also comes to mind as I think about Charity:Water and their mission to bring clean water to millions of people around the world.

If you are not aware of Scott Harrison and his new mission, you need to do your research.  Watch him tell his story, it’s quite inspiring and touching.  This September they are focusing specifically on Rwanda, and with that founder Scott Harrison is calling people to donate their September to bring clean water to Rwanda.

“Kids are carrying dirty water back to their homes each day knowing it will make them sick.”

I urge you to get creative and figure out how you can bring together hundreds of people to help make clean water a reality for people who don’t deserve anything less.  In fact, you could have been born in Rwanda.  Think about that for a second.  I’m starting to think about what we here in the Seattle Startup scene can do to add to the cause….

Living With Doubt And Uncertainty As An Entrepreneur

Entrepreneurial doubt can creep up on you like little critters in the night. One day you are on top of the world, thinking there’s nothing between you and 1 billion people touching your product. The next day you don’t know if you are still leading an actual company. Life can be pretty tough sometimes.

I have had my share of creeping doubt as of late, some worthy of mindshare and some not. But the biggest thing I have realized lately is that no matter what, shit hit fans. So it’s not a matter of when or how much hits the fan but more about how you deal with it. And you HAVE to figure out how to deal with it so you can continue on living and working towards your goals.

I have found 3 things really help me when times get rough:

Get Back to the Drawing Board

For a while there I was feeling very exhausted, lacking creativity and innovation at all points of the day. Seconds, as a company, has come to the point where we are growing (we’ve grown each and every month) but has obviously not found proper product/market fit necessary to take things to the next level. Not surprisingly, this was a very difficult feeling to experience. Results were not clear enough to shut down the business but it was also too foggy to continue the current plan. We had to make adjustments or risk losing the war.

So I finally had to force myself to break out of the rut, grab the marker and get back on the whiteboard. For those unaware, magical things happen at a whiteboard. Most products you are using today were wire framed on a board. Most of the successful companies you read about on Techcrunch and Mashable were conceived on one of those boards. It’s truly amazing what can be created when you place pen to board and allow it to lead you. Now, As a team or even just a few of us, we now regularly jump into sessions of brainstorm and idea generation. I will even lock myself in a room alone and just allow the entire board to engulf my thoughts… I will tell you some great new stuff is set to be released at the end of September and it’s all due to our energetic whiteboard sessions of this summer.

Get Back to Friends and Family

I recently have had the opportunity to spend more time with my family and it’s been a great. Long story short, as an interim roof I am staying with my sister and her 3 kids as I look for my next place. There was simply too much going on… I couldn’t deal with looking for another apartment and she kindly suggested I grab the spare room for a while. I though it was going to be a burden but it’s been a blessing. It’s amazing what is presented to you once you are in need of a miracle.

Also, looking back over the last few months I have been able to break away and spend some quality time with my friends. As a founder and dedicated entrepreneur, it’s quite easy to become so engulfed in pursuits I forget about the special people in my life. I am also blessed to have a solid group of friends from my youth and college years. These moments of getaway and relaxation are very re-energizing. I believe we will be lifelong friends so I feel the time with them is more of an investment rather than a expense on my life.

Get Back in Shape

My previous career was oriented around health and wellness, so health is a biggie for me. To be quite honest, I have really never been out of shape so my thoughts are more about the commitment and consistency of exercise over being overweight or out of shape. Though recently I noticed myself slacking on training and exercise. One day a week here… two days a week there. No patterns or schedule to depend on was really taking its toll on my physically as well as psychologically. And I started seeing and feeling the result.

So I determined to make a change. More importantly, i found a closer focus on running and working out more often and earlier (relatively) in the morning is keeping me aligned as my life is becoming more random and out of whack by the week. Even more interesting, the harder I push myself physically the more I push myself psychologically and mentally. Physical exercise is definitely the healthiest weapon against stress and I hope it stays that way throughout the rest of my life.

Creativity, Exercise and Friends and Family. These are all you need to stay aligned and deal with the uncertainty of entrepreneurship.

Hey Seattle Tech Startups, Should We Host Another Startup Crawl?

Last year we threw a party called the Startup Crawl, and it was awesome.  On a Friday in August we had 4 various startups around downtown Seattle host for one hour and we crawled to successive parties.  If any of you made it you remember it was great times indeed.  Here’s a bit from last years event.

It will be in the form of a progressive party, with each host providing their choice of snack/beverages.  We will start at approximately 5pm with Cheezburger Inc./Decide.com as the first co-hosts.  After a drink or two, the group moves on to the offices of Estately/Nine-by-Blue to continue the festivities.  Next, around 7pm the group (probably growing at this time) will arrive at Habit Labs on 9th and finish up with a stop at Big Door in South Lake Union.  The afterparty will begin immediately afterwards, held downstairs (in the same building) hosted by Founders Co-op/TechStars.

So, should we do another one this year?  Please let me know and if enough people want another excuse to toss a few back and get social maybe we can quickly get it together.

Also reach out to me if your startup would like to host for an hour during the event.