Here’s All You Need To Know About Conducting Customer Interviews

LIFFFT, an awesome startup here in Seattle, has put together a great presentation on everything you need to know about conducting customer interviews.

Discovering your customers and the exact problems they face is something you, as a founder, cannot predict.  So you must go and talk to them directly.  Here’s how you do it.

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Starting A New Chapter Today, Shooting The First Interviews For Founders RAW

FR iconToday marks a new chapter in my life and I am excited to start sharing more about what we are embarking on here in Seattle.

Today, we are shooting what should be the  first of many conversational interviews with local startup founders for our new concept called Founders RAW.

What is Founders RAW?

Founders RAW is actually an experiment. As founders of an early stage startup we quickly realized how difficult starting a company can be. And being part of the larger startup community in Seattle we discovered we weren’t alone in our crazy, mind-blowing experiences – apparently others have them too. The idea started to form once we noticed the frequency of finding ourselves 30 minutes deep in truth sharing and wisdom dropping conversations with founder friends. We wondered if others would be interested in what we have learned, so we figured why not to bring a camera. I guess we’ll see what happens.

Founders RAW a video blog with conversation style interviews focused on bringing out raw stories early stage founders experience in their rough and tumble entrepreneurial journeys. We invite founders to talk openly over a beer or a coffee about the “truth” of how they survive and grow their companies. We post the full conversations on the blog but really, who has time to watch 45 minutes of video? So we slice up the conversations and post nuggets each day as well as send out daily videos no more than 3 or 4 minutes long to blog subscribers. Now we all can receive daily nuggets of the entrepreneurial truth.

More work still needs to be done on the site and the current video posts are just test/fillers, but I am sure you get the idea.  We’ll be updating it soon and you should start to see high quality conversations showing up as the weeks go on.

My first guest – the one and only Nate Martinez, who is my cofounder on the project with me.  We’ll be chatting about our entrepreneurial experiences as well as why we decided to start Founders RAW in the first place.

Since this is new territory for us I have no idea the turn around time for us to get the content uploaded onto the site, but stay tuned.

If you know of anyone who has an interesting and entertaining entrepreneurial story to share, please let me know and I’ll reach out to them.