The LOCQL Landscape

Man, what an exciting time we are living in right now. We are starting to see another aspect if the web explode with innovation – the local landscape. Local web applications are infiltrating almost every aspect of our daily lives – searching, shopping, taking pictures, and now Questions and Answers. Question and Answer sites (Q&A as they are referred to) have been around for quite some time, but only recently have entrepreneurs started innovating on the core concept: You ask a question, someone answers it. Startups such as Quora, Hipster, Travellr, localuncle, and many others are recreating the Q&A space for the era of social connectivity.


Quora, for example, founded by former Facebook employees, aims to build THE go to application for wisdom and knowledge. The cool thing about Quora is you can follow well known people as they continue to add their knowledge to the site. Quora seems to be the emerging leader of these newly minted social Q&A sites. Thus far they have maintained their focus on the relatively smaller web tech community of Silicon Valley. Questions remain (pun intended) if Quora can uphold their quality of answers as they grow in quantity of questions.


Then there’s Hipster. Quite frankly, no one really knows what this little Q&A startup is doing. If you go to their homepage you are greeted with a prompt to search questions and answers about SXSW, a conference held in Austin, TX every March. Isn’t it almost June? One thing is for sure, they know how to generate PR and attention. I guess we’ll just have to keep an eye on this one.

But what if you added your specific location to asking a question and receiving an answer? Location based Q&A opens doors we only dreamed of just a few short years ago. “What if I could send into the ether a specific question about the city I just landed in and BAM, one minute later I receive an answer from someone I don’t even know who lives here?”


Enter LOCQL, a Seattle startup some refer to as “Foursquare Meets Quora”. These guys smartly put together two basic premises; 1) everybody knows a little bit about something and 2) location information always make something more valuable. Marry those together and (at scale) you have a living, breathing repository of location relevant information based upon where you currently find yourself. Isn’t that the basis of mobile search? When I use my iphone for search, I am generally looking for a restaraunt, coffee shops, a retail store, an address, directions, and many other location based information. Additionally, what if someone infused a solid Q&A application with mobile commerce capabilities? Mark my words, I believe this space will yield a big hit.

I caught up with LOCQL co-founder Robert Mao recently and asked him a few questions about his company and where it’s going.

Describe and explain LOCQL in a few sentences.

“LOCQL is a location based question and answer site that helps people find answers to places.
LOCQL uses game mechanics to enable social power to find the missing links between the user’s queries and the places in the local landscape they are searching for. Hopefully will be able to bring the local search and location based search to a higher level”

How did you come up with the idea behind LOCQL?

“The idea for LOCQL came from our life experiences, as International travelers, we traveled to many different places, relocated our home’s several times in different countries. There are so many ‘best kept secrets’ only local people know about, those who’ve been there just know it. Unfortunately, without a service like LOCQL, you won’t be able to find it from the web, nor you can find it through search engines. We realized people are increasingly looking for answers about places, according to Bing, over 50% mobile device originated search queries are about a specific place. Google’s Marissa Mayer recently mentioned 20% of all Internet search is about places! In those queries, only around 30% can be solved with today’s information retrieval based search technology. A big pie is missing! We are aiming on make this better.”

Yahoo Q&A has been around for a while. Why attempt a new Q&A site?

“Q&A has been around for a long time, even before search engine become popular. Q&A is one of the most natural modes of communication for human beings and we believe there are still plenty of space to make it even better. As you can see, Yahoo Answer has been there for such a long time, become the most trusted source for the developer community, and the recent rising of illustrates how a better designed Q&A can be incredibly attractive and useful. When we began work on LOCQL, none of the Q&A site were specifically for location related questions, or most of them just treat location a name or a category. In our point of view, location answered questions are very important and since they are increasing in frequency they deserve special attention.”

With a lot of competition, besides the location aspect how do you differentiate yourself?

“We do it quite differently, we deeply believe in “Less is more” principle. We do less, so we will be able to provide a better user experiences, especially when designed for the location/place related Q&A. We try to only solve a smaller set of problems than most of the existing players, so we can be much more focused. Another very interesting angel we try to solve the problem is gamification. “Be fun” is another principle when we design our product. If you try LOCQL you will find we have many social game elements build in, in fact some part of the service are purely enjoyable games for you and your friends. No matter if you want to travel, you want to move your home, or find more interesting things around your local community, it’s FUN! We try to make the service fun, playful, and at mean time, so it can capture some value and be useful at the same time.”

What is LOCQL’s current status, and what are your immediate next steps?

“We just opened up to a wider beta. In the first phase, we only let in around 150 test users in order to verify a few of our assumptions and help us understand this space better. We are now more confident and are accepting a wider group of users to try our product, also we released our gaming mechanic in this new phase, so LOCQL will be the most enjoyable Q&A site out there. It’s not just boring questions and answers.”
Image courtesy of of Flickr user Alexanderdrachmann.

Bubbles and Golden Ages

Update: This post has been republished on

I once watched an interview where angel investor Fred Wilson offhandedly noted reading a book which transformed the way he looked at markets and the web in general.  I instantly went to Amazon and ordered it and spent the next week reading it front to back.  Whew… it changed my life as well.  I up and quit my job the next month.  Thanks Fred.

Technological Revolutions and Financial Capital by Carlota Perez is one of the greatest overviews of the incredible economic phenomenon known as the bubble.   What we are currently going though – recessions and expansions, bubbles and bursts, highs and lows, whatever you want to call them – they are inevitable.  In fact, the history of the entire world economy is one big cycle which repeats itself over a period of about 60 years.  I cannot do this entire book justice, just take my word for it, go buy it and read it yourself.  You will publicly thank me later just as I just thanked Fred now.  But I will introduce the general phases a new technology (paradigm) encounters so the “layman” technologist, marketer, social media guru or business person can start to see a clearer economic picture.

I hope I am not being too being blunt, but without grasping this concept you are swimming with your cap over your eyes.  You need to understand what is actually going on in this crazy economic world.


As a new technology is developed and deployed into our society, it will enter a cycle of adoption.  Interestingly, Perez notes new technologies are created during the maturity phase of the last great technology expansion.  So although we are starting with the irruption phase, let us take for granted the specific technology has already been created and diffused through very early adopter communities.  During the irruption phase, we see a slowing or declining of the old industries and an early adoption of a new technology.  Carlota notes:

The very intense activity of the new paradigm carriers contrast more and more with the decline of the old industries.  A techno-economic split takes place from then on, threatening the survival of the obsolete and creating conditions that will force modernization.

Old print media anyone?  This irruption phase is started with a big bang (invention and initial diffusion) and will propagate within a small community of early adopters.  Note the image above, depicting very low diffusion, even to a point the general masses dismissing the technology altogether.  Amazingly it is contained within this tight group of people and industries for some period of time.  That is until a tipping point is hit.


Frenzy is a period of massive growth for a new technology.  It is a time of new market creation as well as for rejuvenating old industries.  Once a critical mass of consumers have been hit, the diffusion of the paradigm takes center stage.  Individualism rules the land, as does speculation, wealth creation and ultimately resulting in over-investment flooding the market.   

Frenzy is the later phase of the installation period.  It is a time of new millionaires at one end and growing exclusion at the other, as in the 1880’s to 1890’s, the 1920’s and the 1990’s.   In this phase, financial capital takes over; its immediate interests overule the operation of the whole system.

Notice the part about the growing polarization between the rich and the poor.  Sound familiar?  Capital investments soar during this time, creating a false sense of wealth creation.  This craze attracts more and more individuals wanting to get a piece of the action; so late frenzy is financial bubble time.

Turning point

At some point, the bubble has to burst.   Things that go up must come back down.  Interestingly, the turning point is neither an event or a phase, rather it is a process of contextual change. 

The turning point has to do with the balance between individual and social interests within capitalism.  It is the swing of the pendulum from the extreme individualism of Frenzy to giving greater attention to collective well being, usually through the regulatory intervention of the state and the active participation of other forms of civil society.

The turning point is a space for social rethinking and reconcidering.  It is, in fact, the time when the mode of growth that will shape the next few decades is defined.  I would argue we have been in this phase for a while, maybe starting 5-8 years ago After picking up the pieces of the crash of the early 2000’s we are now starting to see realignment in almost every industry known to man.  Name an industry that is not currently being touched by the internet?  Exactly.


This is a time for production.  Since the foundations and infrastructures were laid out during the previous phases, conditions are there for dynamic expansion and economies of scale.   The diffusion of the new paradigm now reaches far and wide, is accepted as standard, and now governs supreme.  It is a time for promise, work and hope.  For many, the future looks bright.   

Synergy is the early half of the deployment period.  This phase can be the true ‘golden age’.  It is likely to be the closest the system ever comes to convergence within the economy of the core countries of the system.

Mary Meeker anyone?  She has identified this expansion phase quite eloquently, particularly in the mobile space.  I would argue we are still at the turning point but on the cusp of this synergy phase.  We should expect to observe massive expansion and economies of scale in almost every industry imaginable for the next few decades.  New industries and markets will emerge.  Old ones will finally die off.  Will it be all golden?  I am not so sure.  But if history is any indication, we shall see an expansion of scale only experienced once every 60 or 70 years. 

It was this exact point in the book which urged me finally jump off the fence and into my entrepreneurial pursuits full time.      


Once again, the cycle continues.  Every paradigm has a shelf life and can only survive so long.  As it enters maturity, deep questions are asked about the system and the climate is favorable for politics and ideological confrontation.  Markets are saturating and technologies are maturing.  

Gradually the paradigm is taken to its ultimate consequences until it shows up its limitations... yet all the signs of prosperity are still around.  Those who reaped the full benefits of the ‘golden age’ continue to hold onto their belief in the virtues of the system and to proclaim eternal and unstoppable progress, in a complacent blindness, which could be called the ‘Great Society Syndrome’.

During maturity, the stage is set for the decline of the whole mode of growth and for the next technological revolution.  Since we are entering a synergy phase, I will not spend much time on maturity.  According to Perez, the next maturity phase should not be entered for quite some time and the decline of our current paradigm should not influence ones innovation or investment perspective.  Yet it is always smart to keep an eye on something like this.  Interestingly, it is in this period inventors and innovators are tinkering with what will eventually become the next great paradigm.  This begs the question:  What will supplant the internet?  I would suggest not worrying much about the answer to that question and take advantage of the current conditions.  According to Perez, it should be quite good for years to come.