What Happens When You Merge Search Into Payments?
This is the main question asked internally at Seconds as we are working on a huge redesign of the mobile system.
Google has shown users are quite intent when searching for specific brands and products, that is why adwords is such a strong business. The problem is the declining user experience. The amount of time and number of clicks between the search and the purchase completion is growing. Often times it can take numerous minutes and scores of clicks or finger swipes in order to complete a simple task such as making a quick payment.
Today, time is money. A mere second, just a fraction of our life, is precious and valuable. Anything that wastes it, in my opinion, is not worth doing.
Seconds was created to speed up the payment process, especially on the mobile device. It removes all the excess layers and allows the essential functions to be completed as fast and as secure as possible. Seconds was created to give time back to the customer.
That’s why we recently started looking at how to provide the best (read quickest) payment experience on the web. We stumbled upon an interesting discovery, merging Search and Payments into a rich user experience.
“Who do you want to pay? “
Imagine being met with this statement… what do you do with it? You could simply search a person, business or organization’s name and Seconds could find them based on our database or Facebook and other open graphs. Same for twitter @username. Using phone number, you could find them on Seconds or if not, invite them with quick text. Same with email, either they are located or invited.
Once the recipient is located on Seconds, you simply enter the amount and make a payment to the merchant. You also have the ability to see what they are offering (via keywords) and the prices associated.
Keywords offer the most intriguing possibilities of the future of search and payments. Imagine searching Pizza, Sandwich or Mariners on Seconds and being able to find something close by and quickly make a payment.
Already, Seconds allows merchant’s to create any number of keywords with dollar amounts associated. Anytime a repeat customer sends the keyword to the merchant’s Seconds number via text message, a transaction instantly takes place. Notice how the repeat experience can bypass what would at this point in the commercial relationship be considered a time waster. An instant payment via text – it’s magic.
Yet the resulting data – keywords indexed and the inherent value associated – is the strongest future prospect. Seconds indexes those keywords so indeed, they are also searchable. This opens up a vibrant and rich search commerce experience void of the millions of worthless links Google provides us today. The problem with Google is the deluge of information has muddled our user experience. It takes me longer to search, find and make a purchase than I would like, which in the end frustrates me.
Its time Search was rebuilt with deeper purposes in mind, outside of indexing the entire world. There’s just too much data and links out there to satisfy any user experience.
As Seconds grows and more merchants engage with the system – be it larger brands or smaller sole proprietors – there’s a massive opportunity to build out a more tightly focused commerce engine, one built with mobile at its core. In this new engine, not only do merchants create an open avenue for people to pay them as easy and quickly as possible, but they now are able to be found via search on a system specifically built for payments and commerce.
Yes, some very interesting possibilities are available once payments and search merge as one. Possibilities that, quite frankly, I have no idea what would look like right now. We know this is only the beginning but the foundation being set down right now has very interesting future prospects. Look for Seconds updated payment system to be released at the end of September, we believe you will be pleasantly surprised.